Dakal Logo-2

We connect the dots through data-driven solutions.

Competition is fierce everywhere, and even more so in the digital world. We know this, and that’s why we are intentional about how we step out to launch creative campaigns that get to the heart of your clients and customers. Even before we make the very first step to get you started, our team is laser-focused on connecting the dots through analytical data, from conceptualization to activation of every campaign. That means we never miss a beat, and we cover all the steps that you need to move you from where you are now, to where you need to be.

This is how we do it
It’s All About Data

We lead with 1st party data. Audience data. Sales data. Research data. And more.

Distinctive Messaging Matrix

Next, we curate a distinctive messaging matrix for you, and back that with kick-ass creatives that get you noticed.

Big Ideas

Because, why not? And who needs to see more banner ads, anyway?


A premier multi-channel
digital marketing agency

As a premier multi-channel digital marketing agency, DAKAL is fully immersed in the latest innovations and technology. Performance is not what we do, it’s who we are. We bring big picture strategy to digital marketing that goes beyond AI and platforms. Our innovative solutions are rooted in understanding human connections and making sure those insights work in favour of our clients for every single strategy. Our counterintuitive thinking, innovative solutions, and data-driven executions have been a catalyst for change and have achieved exceptional results for our clients across North America.


We thrive on

We thrive on individuality – after all, it’s what makes us who we are – and it’s why we are rockstars in our own right. But it’s our combined strengths, quirky attributes, and our big-picture thinking that makes us truly stand out. We’re a team of digital strategists, performance marketers, and creatives doing what we do best and loving every minute of it. We’ve worked with Fortune 500 companies, national brands, small businesses, and non-profits across Canada, and we can’t wait to work with you. We are DAKAL and we are demystifying digital.

Joycelyn David

Owner & CEO

Shaharyar Irfan

Business Director

Kimesha Walters

Director, Creative Strategy & Communications

Zhanna Bondar

Senior Media Planner

Ainee Kalim

Account Executive


We harness digital channels to create
data-driven brand value

Creative Services

Video production, TV production, content marketing, and full design services.

Strategy and Planning

Advisory services, market research, consumer research, and analytics.

Media Services

TV, radio, OOH, programmatic, social media, PR, and influencer marketing.


Let's get

We’re up for a chat, seriously! Want to arrange a call-back or ask us a question? No problem. How about virtual coffee? We do that too. Email us directly at hello@dakal.ca and we’ll get back
to you as soon as we can. Let’s explore how we can work together!